Webinar: Revenue Reimagined

Budgets are tight! Discover how to turn your student union or event center into a strategic partner for corporate sponsorships and brand activations. This session explores innovative ways to generate external revenue, foster inclusion, and enhance the student experience through impactful partnerships. Learn practical tools to secure funding, fill budget gaps, and align sponsorships with your campus mission. 

About the Presenters

• Jamie Alt serves as the assistant director of programs with the Student and Campus Event Centers team at Georgia Tech. Alongside her team of program advisors, she advises the Student Center Programs Council (SCPC) and oversees Campus Tickets, Paper & Clay, and Tech Rec. Since 2024, Jamie has successfully secured sponsorships and strategic partnerships that have helped bridge funding gaps for student programs and large-scale campus events. Through relationship building, creative partnership development, and a focus on mutual value, she has leveraged sponsorships to expand programming opportunities and enhance the student experience. These partnerships have enabled SCPC to deliver high-impact events that foster community, create memorable experiences, and support student leadership development. 
• Lauren Toebe serves as the event services manager for Student & Campus Event Centers at the Georgia Institute of Technology, where she helps lead the Event Services Team and works closely with campus and external partners to deliver impactful programs and events. Prior to joining Georgia Tech in 2024, Lauren worked in fraternity and sorority Life at the University of North Georgia and later served as an event coordinator at Kennesaw State University, focusing on business development and residential programming. Since joining the Georgia Tech team, Lauren has led the creation of a marketing activations business from concept to execution, including developing the program model, establishing operating policies, and securing strategic partnerships. In just two years, the initiative has generated more than $100,000 in revenue for her department while creating meaningful engagement opportunities for students and campus stakeholders. Drawing on her experience in event logistics, customer service, partnership development, and student engagement, Lauren is passionate about helping higher education professionals identify innovative and sustainable revenue opportunities.

ACUI Core Competencies

• Fiscal Management 
• Planning 

Learning Outcomes

As a result of attending this program, participants will:

• Understand new approaches to increasing revenue and tapping into higher ed business markets. Through real campus examples, they will explore how to position their student unions and event centers as valuable partners, not just facilities, and identify revenue streams that align with institutional missions. 
• Understand the value of sponsorships past budgetary needs to create inclusion and access for students. Participants will gain insight into how sponsorships can do more than balance a budget by funding initiatives that foster belonging and accessibility for students. We will share examples of how corporate partnerships can be leveraged to remove barriers, amplify voices, and enhance the student experience beyond financial impact. 
• Understand how to fill your budgetary gaps through external revenue sources and large corporate sponsorships. Participants will leave with practical tools and frameworks for identifying and securing external funding. Using case studies, they will understand how to build mutually beneficial relationships with corporations, negotiate sponsorships that provide lasting impact, and strategically apply external revenue to bridge funding gaps without compromising student priorities. 

Registration Details

• Individual at Premium or Full Tier Member Campus: Free
• Individual at Digital Tier Member Campus – $20
• Individual at Nonmember Campus – $50

Each person who wants access to event or resources following event should register individually. Members must be associated with the correct campus account to receive the $0 rate, where applicable; please contact acui@acui.org with questions or issues.