The communications coordinators are responsible for developing and executing the region’s communication strategy by collecting, creating, and distributing information through various channels, including email, website updates, and social media.
This position fosters innovation and collaboration by promoting the value and success of the region through effective marketing and outreach efforts.
This is a regional leading volunteer position, ideal for those interested in determining and advancing strategic directions, governing over long-term goals, representing the association to other members, and setting the tone for member experiences.
This position reports to the membership experience manager and serves a two-year term.
Communication Strategy & Execution
- Develop an annual timeline to collect, publish, and distribute regional communications in collaboration with the Regional Leadership Team and other regional volunteers.
- Edit and distribute regional communications via email, website, and social media according to the established timeline.
- Coordinate the timeline and publication of all conference communications, publications, promotional materials, and mobile guides in collaboration with the regional conference coordinator.
- Accept and authorize all communications sent to regional members through the Central Office communication systems.
Content Development & Collaboration
- Proactively reach out to Regional Leadership Team members to obtain relevant content for communication needs, including educational programs, recognition, volunteer opportunities, and regional news.
- Encourage members to write articles for ACUI publications, such as The Bulletin.
- Provide training and updates on ACUI branding guidelines to Regional Leadership Team members annually or as needed.
Digital Presence & Branding
- Ensure all ACUI branding and publication guidelines are followed by reviewing and approving proofs before ordering or distribution.
- Manage the day-to-day administration of all regional social media accounts, including Facebook and Instagram, ensuring active engagement and appropriate content.
- Provide insight and direction on emerging social media trends for the Regional Leadership Team to consider.
- If regions decide to fill the role of web and social media content curators, the communications coordinators will oversee this position.
Operational Support & Documentation
- Take and publish monthly Regional Leadership Team minutes to the region’s private group in My Workspace within one week after each conference call.
- Collaborate with the business manager to prepare a budget for regional communication efforts.
- Manage short-term volunteers to support communication efforts, including graphic designers, special contributors, multimedia specialists, and others.
General Responsibilities of Regional Leadership Team Members
- Participate in scheduled Regional Leadership Team meetings throughout the year, including monthly conference calls, a face-to-face meeting at the regional conference, and a second in-person meeting as determined by the team.
- Act as a resource for the region and campus organizations.
- Inspire student involvement in regional and ACUI events and opportunities.
- Develop and submit a proposal for an educational session at the regional conference.
- Support regional fundraising efforts for scholarships and corporate partnerships.
- Train and coordinate shadowing opportunities for incoming volunteers in all role-related processes and procedures.
Additional Notes
Direct expenses for conducting Association or regional business (e.g., meetings) are covered by the Association. However, travel expenses and registration fees for conferences and events are expected to be supported by the volunteer’s institution. Given current and potential future travel restrictions, members interested in this volunteer opportunity are encouraged to apply regardless of such limitations.
Regional Leadership Team applications are being accepted until positions are filled for Regions I, II, III, IV, V, and VI. Please contact the regional director if you have questions about which positions are available.
The written application will ask you to:
- Provide your name, institution, and contact information
- Describe your relevant professional experience, ACUI volunteer experience, other professional/community volunteer experience, and/or educational background
- Select which volunteer opportunities you are interested in
- Upload a signed Institutional Support Form [pdf], as this position requires travel, financial support to register for event(s), and/or significant out-of-office time
A screening committee made up of the volunteer team leader, the regional membership experience coordinator, and other related volunteers will review applications, interview candidates, and make recommendations for selections.
To discuss volunteering with your institution to ensure that they are supportive of your involvement, download these About Volunteer with ACUI talking points [pdf] to share additional information about what it means to be a volunteer.
Volunteers involved in this opportunity will enhance their skill sets in the areas below. Learn more about the ACUI core competencies for the profession.
Marketing
- Marketing and Communication Technology
- Principles of Marketing
Planning
- Establishing Priorities
- Goal Setting
Organizational Leadership
- Collaboration and Partnerships
At the time of application, individuals must have: employment at a higher education institution; institutional or individual membership; a signed institutional support form; and a commitment to fulfilling the duties of the position for the length of the term. Applicants must also demonstrate an understanding of ACUI’s vision, core values, and core competencies, as well as the knowledge and skills necessary to fulfill the responsibilities of the position.
Regional leading volunteer positions require a commitment of two years, except for student positions which have a one-year term. Over the course of the term, volunteers should anticipate at least 4 hours of conference call and project work per month, in addition to attending in-person Regional Leadership Team meetings.