Webinar: State of the College Union – Revenue Sources & Challenges

As part of an exploration of how student union and campus activities professionals are navigating revenue challenges, attempting revenue recovery, and identifying new revenue drivers, nearly 100 ACUI professionals at the highest levels of student union leadership shared their experiences in an extensive survey, through focus group settings, and in one-on-one conversations. What they shared––the challenges, the changes, the successes––should help provide a better understanding of how student union professionals are being tasked with finding solutions, whether obvious or creative, to operational challenges. You are encouraged to read the Bulletin article by the presenters that will guide this discussion.

About the Presenters

• Rich Steele has served as chief executive officer of the National Association of College Auxiliary  Services (NACAS) since February 2024. He has 37 years of higher education experience, including  30 years of college auxiliary services expertise; roles served included director for student center and  auxiliary services and senior director for auxiliary services at the Georgia Institute of Technology. Steele served as president of the Association of College Unions International (ACUI) in 2008 and has served as president of multiple nonprofit corporations affiliated with campuses where he  worked. His expertise in college auxiliary services was recognized by his election in 2016 as president of NACAS-South.  
• Mark Guthier, J.D., is currently the associate vice chancellor for student affairs and executive director of the Wisconsin Union at the University of Wisconsin–Madison. The Wisconsin Union, which was founded in 1907 and currently offers a campus-wide system of programs, services, and facilities responsible for building community for 60,000 students, faculty, and staff. In addition, as one of the last unions in the country with an active membership program, the   
  Wisconsin Union provides programs and services for over 100,000 lifetime members. He is a past president of ACUI, and in 2017, received the   
  Association’s highest honor, the Butts-Whiting Award, to recognize his significant contributions to the college union and student activities movement.  

ACUI Core Competencies

• Fiscal Management 
• Organizational Leadership 
• Planning 

Learning Outcomes

As a result of attending this program, participants will:

• Consider a variety of measures designed to enhance revenue, reduce costs without influencing current programming, and examine staffing priorities and opportunities.  

Registration Details

• Individual at Premium or Full Tier Member Campus: Free
• Individual at Digital Tier Member Campus – $20
• Individual at Nonmember Campus – $50

Each person who wants access to event or resources following event should register individually. Members must be associated with the correct campus account to receive the $0 rate, where applicable; please contact [email protected] with questions or issues.