Marketing Archives - Page 2 of 2

User Generated Content that Can Increase Engagement and Event Branding

By Steve Chaplin February 4, 2020November 27, 2023

The old adage that a picture is worth a thousand words may still hold true, but more than likely…

By Ryan Lahne January 30, 2020November 27, 2023

College unions have been an integral part of university communities since the 1800s. On many college campuses, these facilities…

By Steve Chaplin October 3, 2019November 27, 2023

Mascots can do wonders toward building image and sculpting long-term value in branding. In and around student unions they…

By Rob Stagni August 20, 2019November 28, 2023

In a time of intense scrutiny of higher education, tightening budgets, and calls for accountability, a college union’s role…