ACUI 2024-2029 Strategic Plan
ACUI has been using strategic planning to guide the work of the association since the early 1990s. In mid-2023, the Board of Trustees began to create the 2024–29 strategic plan. The first step was to gather and analyze data, including the membership needs assessment, financial and membership information, the Regional Engagement Task Force recommendations, and results from a strategic planning and DEI survey that was sent to members. Additionally, the board conducted an environmental scan to identify relevant trends, challenges, and opportunities in the profession, along with a comprehensive benchmarking of peer associations. Finally, member focus groups helped to surface additional information and insight.
In November 2023, the board met at Rutgers University during the Region VII Conference to work in-person on strategic planning. Drawing upon the input provided by the ACUI community, the board examined the Association’s mission, vision, and values. Additionally, member input, along with the findings of the various data collection efforts, led to the development of overarching strategic pillars and aligned goals. Initial drafts emphasized the role of the Association in supporting the work of professionals in their service to students and in advancing campus community.
In early 2024, feedback on the initial draft was received through forums held with the ACUI’s Leadership Team and community of practice leaders. With that input, the board finalized the mission, vision, values, strategic pillars, and initial goals for the 2024–29 plan. The new strategic plan was officially revealed at the Annual Conference Business Meeting in Denver on March 27, 2024. Over the course of the designated five-year period, members of the Leadership Team and volunteers from across the Association will work toward accomplishing tasks to contribute to the success of the larger strategic plan.
