Webinar: State of the College Union – Engaged Marketing for New Union Revenues

The Bulletin is continuing its State of the College Union series of articles and webinars that analyze the most current and affecting issues facing the Association’s members. In this webinar, hear from staff at two storied student unions, the Wisconsin Union at the University of Wisconsin–Madison and Sykes Student Union at West Chester University, as they discuss unique marketing projects designed to drive traffic and enhance revenue. At Wisconsin, an iconic sunburst terrace chair is being used to market the union through new branding, and at West Chester, a process is now in place to identify, support, and market community retailers with a reoccurring marketplace.  You are encouraged to read the Bulletin article by the presenters that will guide this discussion.

About the Presenters

• Ben Klepzig serves as the director of integrated marketing, communications, and membership for the Wisconsin Union in the Division of Student Affairs at the University of Wisconsin–Madison. 
• Sandi Pachuta is an administrative assistant and office manager at Sykes Union.
• Adriane Reilly, Ed.D., is associate director of Sykes Student Union and a past member of the ACUI Board of Trustees. 

ACUI Core Competencies

• Event Management 
• Fiscal Management 
• Planning 

Learning Outcomes

As a result of attending this program, participants will:

• Consider new opportunities for marketing and income generation. 
• Implement their own branding and marketing programs. 
• Give examples of successes elsewhere. 

Registration Details

• Individual at Premium or Full Tier Member Campus: Free
• Individual at Digital Tier Member Campus – $20
• Individual at Nonmember Campus – $50

Each person who wants access to event or resources following event should register individually. Members must be associated with the correct campus account to receive the $0 rate, where applicable; please contact acui@acui.org with questions or issues.