Branding at the Wisconsin Union is so much more than getting Bucky the Badger out there. That was evident this year in ACUI’s Steal This Idea competition as University of Wisconsin–Madison graphic designers at the student union received Best in Show honors for a promotional campaign that focused on the union’s own branded sparkling waters, called Sunburst Sparklers.
Steve Chaplin is managing editor of ACUI’s The Bulletin and manager of the ACUI College Union and Student Activities (CUSA) Evaluation Program. A former newspaper writer, editor, and manager, he has volunteered as a student mentor as a member of the National Association of Science Writers, and received awards for his writing and reporting from the Council for the Advancement and Support of Education, the Kentucky Education Association, and the Kentucky Press Association.
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