ACUI Corporate Connection
Thought Leadership Opportunities

Marketing used to be about “getting in front of” prospects, delivering your pitch, and making the sale. Today, buyers increasingly distrust marketing “claims” and expect businesses to show, not tell, when demonstrating their products and services. They shun self-serving salespeople and seek businesses that focus on making a difference, not getting a sale.

Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering something different—information, insights, and ideas, for instance. Thought leadership positions you and your company as an industry authority, resource and trusted advisor—by establishing your reputation as a major contributor to your industry.

The exposure you and your organization will receive by focusing on thought leadership in the industry will earn ACUI members' trust and credibility and strengthen the relationships with current customers.

Webinars

Cobranding an ACUI webinar creates a high-impact branding opportunity. The online learning event effectively positions your company in a thought leadership role with the entire membership repeatedly and generates highly qualified leads from decision-makers who have a proven interest in your product or service. 

The benefits your organization will enjoy with webinar sponsorship include:

Benefit*
Sponsor
Contributing
Sponsor
Presenting
Sponsor
Name recognition as sponsor
X
X
X
Logo recognition as sponsor
 
X
X
Recognition on ACUI calendar online
X
X
X
Recognition on ACUI Upcoming Online Programs webpage
X
X
X
ACUI Forum post in corresponding subject area
X
X
X
ACUI Facebook page event listing
X
X
X

2 ACUI Facebook page status updates

X
X
X

2 Twitter posts promoting deadline

X
X
X

1 HTML e-mails promoting event to entire membership

X
X
X

2  HTML e-mails specifically targeting demographic most likely to benefit from content

X
X
X
Thank you e-mail to registrants with evaluation, pdf copy of presentation, and link to website with corresponding sponsor recognition
X
X
X

Calendar listing with corresponding sponsor recognition in The Bulletin

 

X
X

Opportunity to contribute program content and co-present webinar

 

X
X

Website banner ad for 30 days prior to event featuring program and sponsor(s)

 

X
X

Website banner ad for 30 days prior to event featuring program and sponsor(s)

 

X
(for opt-in participants)
X

Logo recognition on post-event evaluation

 

X
X

Sponsor recognition on webinar welcome slide

X
(name)
X
(logo)
X
(logo)

Half-page, four-color ad featured in The Bulletin, highlighting sponsor and upcoming event or thank you ad following event

 

 

X

Sponsor recognition on all slides of archived version of webinar available online for up to 36 months

 

 

X

E-promo template including text and graphics for sponsor use

 

 

X

Press release draft for sponsor use

 

 

X

Opportunity to contribute program content and present or co-present with ACUI member

 

 

X
Sponsor exclusivity
 

 

X
Investment (Member/Nonmember)

Sponsor
$500/$1000 
Contributing Sponsor
$1,500/$2,250 

Presenting
Sponsor
$3,000/$4,500    

*To guarantee delivery of all benefits associated with webinars, securing webinar sponsorship 12 months in advance is recommended. ACUI staff will make all efforts possible to deliver all or equal benefits in shorter commitment windows.

Topics covered by ACUI thought leaders should contain focused topical outcomes that impact one or more of the 11 core competencies identified for professionals in the field. Those are:

  • Communication
  • Facilities Management
  • Fiscal Management
  • Human Resource Development
  • Intercultural Proficiency
  • Leadership
  • Management
  • Marketing
  • Planning
  • Student Learning
  • Technology 

White Paper Distribution 

Be seen as a leader in the field. Your white papers and industry research will be promoted and distributed to ACUI members—a highly qualified, opted-in audience.

According to recent studies*, white papers are:

  1. The top source for lead generation: The vast majority (74%) of professional services companies ranked white papers as an excellent source of lead generation
  2. The most consumed form of marketing: White papers are read more than case studies, product literature, articles from industry journalists, analyst reports, company websites, webcasts, blogs, online video and podcasts
  3. Highly viral marketing tool: Nearly three in five professionals (57%) pass white papers along to colleagues and coworkers
  4. The No. 1 way businesses evaluate solutions: White papers are used more than email newsletters, product literature, articles, software downloads, webcasts, and case studies
  5. Popular for people looking to solve problems: The majority of people use white papers to find solutions for solving problems

ACUI white paper distribution offers the following benefits:

  • Promotion of your research via two e-mail blasts to ACUI members**
  • Landing page with executive summary, company logo, and linking URL
  • Archived online and promoted on website for up to 12 months
  • $2,500/$3,400 member/nonmember investment

 *   Studies available from http://www.writingwhitepapers.com

 **Timeline will accommodate mutually agreed upon dates and are subject to publication deadlines

ACUI Expo

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